D&AD/Grey Poupon:
“the mark of good taste”
Refreshing Grey Poupon’s Brand Identity to make affluent Millenials crave its classics French expertise and quality.
Grey Poupon is not just any mustard it is the haute couture of mustard.
It is elegant, it is avant-garde, it is playful, it is adventurous, it doesn’t take itself too seriously.
The brand refresh starts with the label, echoing famous fashion brands such as Gucci and Louis Vuitton.
We start by repeating iconic patterns and symbols
and we embrace the golden colour of the product.
Project in collaboration with:
Jorge Medina
